Sport and Social Responsibility Summit 2011
I was a key note speaker at the 2011 Sports and Corporate Social Responsibility Conference held at Charles Russell LLP, London on March 18th 2011. I spoke alongside The World Wildlife Fund about the creation and benefits of THE BLUE MILE. It was a privilege to share in the journey of developing this amazing event with Conrad Humphreys in 2009.
Corporate social responsibility is no longer an option; it’s a necessary part of business that is both good for society and good for business.
Society’s understanding of environmental and ethical issues is becoming increasingly sophisticated and values are changing to match. These beliefs are no longer in the margins. The majority of people now expect businesses to maintain high ethical values and make significant contributions to a sustainable future.
Businesses that fail to engage with this growing agenda risk falling out of favour with the public and being seen as out of step with current business practices. Similarly those who act purely as a public relations exercise or “greenwash” are likely to have their images tarnished.
And the business of sport is no different.
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