Ice Performance - Jigsaw Solutions - Paul White

WWF Ecover Blue Mile 2011

2011 was a massive year for the Blue Mile. Conrad Humphreys had developed a strong relationship with the World Wildlife Fund who had been the official charity partner in 2010. This was a high profile sponsorship acquisition which was masterminded by Conrad because of his passion and determination to engage the nation in their natural environment. It was a perfect fit with the principles of the Blue Project and allowed the event to grow.

Due to Conrad running a sailing campaign in parallel in the form of the Solitaire du Figaro (which is effectively the World Championship of singlehanded offshore racing) 2011 was going to be an intense year. After waving Conrad off from Yacht Haven pontoon in Plymouth, Teresa Page and Paul set about taking the event to a venue in the capital, London.

This was Paul in his element, major sponsor, high level of delivery required and logistical problems to solve. This gave Paul the environment he needed to replace the adrenaline he had experienced on the Mark Webber Pure Tasmania Challenge and further his continuous development as an operational director. Conrad also had the confidence to run his offshore campaign knowing that the WWF Blue Mile was in good hands.

The 2011 WWF Blue Mile will go down in history as a huge success but it also brought with it a sense that its true home was in Plymouth and its future was with partners more akin to the passion and beliefs of the Blue Project and its founder Conrad Humphreys. In 2012 Paul enjoyed being a participant himself in the Blue Mile for which he says "I have huge respect for the cause and its principles".

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